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‘Shrek Forever’ & ‘Dragon’ Sell Combined 10 Million Holiday Discs

DreamWorks Animation’s hits Shrek permanently best after and uncover how to educate Your Dragon marketed extra than 10 million blended discs through the xmas purchasing season, CEO Jeffrey Katzenberg disclosed in the newest job interview with CNBC.

Both titles are distributed by Paramount home Entertainment.

The tally, even although amazing inside the altering home enjoyment market, brought mixed response from the solo analyst who revised downward common actual physical advertising income projections for the movies.

Ralph Schackart with William Blair & Co. in Chicago mentioned the unit income do not bode nicely for previous projections of 28 million discs marketed overall. He lowered his previous estimation to 24 million units.

“Given how the 1st handful of weeks of profit for discs create a disproportionate amount of unit sales, we think our blended unit estimation is increased and we are lowering it,” Schackart authored in the note.