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A Brief Introduction of Five Popular Video Formats: MOV, AVI, FLV, MP4, and MTS

With the development of video technology and the market expansion of mobile devices, more and more video formats are popping up to meet the requirement of users who possess different portable devices. As is known to all, different portable devices match with different video formats, so the compatibility problem arises. How to solve the problem? The best solution is to find a professional video converter to help you convert to and from the popular video formats. Followed is a brief introduction of five popular video formats: MOV, AVI, FLV, MP4, and MTS.



MOV (QuickTime Movies) is a multimedia container format which can contain one or more tracks for storing video, audio, effects and subtitle. Like MP4, QuickTime MOV format also use MPEG-4 standard, in addition, MOV is the universal video format on Mac OS X. iPhone/iPad/iPod capture videos in MOV format so you can easily play these videos with QuickTime Player application on your Mac.



The most common format of video files for a computer is AVI (or called Audio Video Interleave). AVI is a multimedia container format designed by Microsoft as part of its “Video for Windows” technology. AVI subsequently became a video container format that can include almost any video compression format, including RealVideo, Motion JPEG, Editable MPEG, QPEG, MPEG-4 Video and so on.



FLV, short for Flash Video, is the most popular format to deliver video over the Internet using Adobe Flash Player or Macromedia Flash Player as it was once called. FLV supports the standard H.264 video codec. The content of FLV is often included in SWF files which can be played by web browsers with Adobe Flash Player installed. No extra flash player required.



MP4, officially called MPEG-4 Part 14, is considered the most popular video format in the world. Portable devices and most other video players provide comprehensive support for this format.


When you use high definition video cameras, the video will be recorded to MTS file format which is called Advanced Video Codec High Definition or AVCHD. MTS video usually uses the MPEG-4 AVC/H.264 video codec and Dolby AC-3 audio codec. Besides video data, MTS files may also contains slideshows, subtitles, and menu navigation data.

If you are encountering with video format incompatibility problem, what you badly need is reliable video conversion software, here we strongly recommended you the Aviosoft Video Converter released by CloneDVD Studio. It definitely deserves you time to give a try.