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Music Videos: From Cash Cow to Cachet

The fall and increase inside the tunes video.

Every two weeks the British film Institute hosts a celebration of new tunes videos. “Bug” draws a keen, arty crowd—demand for tickets significantly exceeds supply. competing for display time is fierce, too: David Knight, who picks the videos, receives 150-200 submissions for every show. A the moment in time tawdry advertising product or company has appear to be fashionable.

At its commercial peak, within previous due 1980s and earlier 1990s, the tunes film merely gushed cash. it experienced been essentially an advertisement for recorded music, supplied free of price tag with a report business to some channel—MTV—for which viewers paid, and which also showed true advertisements.