Last year, Samsung and rival LG Electronics, the world’s top two TV makers, touted OLED as the future of TV. OLED screens are ultrathin and can display images with enhanced clarity and deeper color saturation, and it also promised at CES last January that it would deliver a 110-inch UHDTV this year. On Monday, Samsung said a 110-inch UHD TV that has four times the resolution of standard high-definition TVs is going on sales for about $150,000 in South Korea. The launch Monday of the giant television set reflects global TV makers’ move toward ultra HD TVs, as manufacturing bigger TVs using OLED proves too costly.
Demand for U-HD TVs is expected to rise despite dearth of content while its price will likely come down faster than that of the OLED TVs. Much of the growth is forecast to come from China, a major market for the South Korean TV makers. Chinese TV makers have been making a push into the U-HD TV market as well. According to NPD Display Search, global sales of ultra-HD TV sets will surge from 1.3 million this year to 23 million in 2017. More than half of the shipments will be taken by Chinese companies between 2013 and 2017, according to NPD. Samsung said it received 10 orders for the latest premium TVs from the Middle East. Previously, the largest U-HD TV made by Samsung was 85-inch measured diagonally. The ultra-HD TVs are also known as “4K” because they contain four times more pixels than an HD TV.